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Pixel Phone by Google : Art Direction, product pose creation, and lighting direction by Rocky.
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COVERGIRL for Walmart : Art Direction, image curation, grid creation, and template design by Rocky.
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eBay Holiday Campaign : Art Direction, image curation, “break the grid” concept, and template design by Rocky.
“I’ve had the pleasure of managing Rocky for the best part of 3 years while he worked with Google Retail. Rocky is an experienced and extremely competent Art Director, his contribution has been invaluable to the success of the team.”
“Great job on the Google holiday campaign!
One of our coworkers, recently said, “I wish we could clone Rocky.”
I think that sentiment goes for everyone in the studio. Your patience, good humor and focus on crafting a beautiful image shines through. I’m grateful for your passion for photography and your “lead by doing” attitude—excited to see what else we can create in the new year!”
“Rocky is a truly fun person to work with, and a powerfully bright artist. From the beginning, working with Rocky has been a string of positive creative campaigns - he is constantly inventing new approaches to old problems - and his leadership is matched only by his thoughtfulness and gentle nature.”
Working from a clear concept creates memorable, purposeful, artful designs—even if the audience doesn’t necessarily know what that concept was.
I led creative design and art direction for 1,500+ photos across the product pages of 140+ Google products (including Pixel 2, Daydream, Google Home, Google Wifi, Google Cardboard, Chromecast, and Nest Family) on the Google Store.
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Art Direction by Rocky for Google Store: Emphasize the gorgeous pearlescent material, present a feeling of separate phone sizes being part of the same family, shot from a typically heroic low-camera angle (with vertical keystone correction). Product pose creation, lighting direction, and retouching direction by Rocky. Photography by Steve Simar.
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Art Direction, product pose creation, lighting direction, tonal background, and retouching direction by Rocky.
Photography by Donald Scott.
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Google Home Mini - Halloween Campaign : Art Direction and “spooky” concept by Rocky. Photography by Donald Scott.
Introducing MODE: Snap-and-swap watch bands designed for Android Wear.
Using a combination of drawings and Photoshop compositing, the final output was very specific and conveyed the sense of how easily these watch bands were interchangeable with one click.
L: Shotlist mockup. R: Final product page layout on Google Store.
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Pixel Phone by Google on Google Store : Product pose creation, lighting direction, and retouching direction by Rocky. Photography by Donald Scott.
Always pursuing the profound.
Uncertainty creates possibility.
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Pixel Phone by Google early lighting experiments : product pose creation, gel strobe lighting direction, and retouching direction by Rocky. Photography by Donald Scott.
I spearheaded the development and implementation of eBay’s design system deck for holiday campaigns, including Black Friday, Cyber Monday, and the December holiday season.
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Worked with the Creative Director, Designer, and Copywriter to develop a comprehensive style guide and design rules for the look-and-feel of holiday campaigns, including a hex color palette, CTAs, grid system, typographic hierarchy, and design systems.
eBay wanted to expand their limited color palette. One of the many things that I was tasked with when working on eBay’s Baseline Guide was to create the hex color palette of half-step colors. My color palette was shared out to all eBay designers.
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My ideas created 22,000 assets for Google.
Played a critical role in conceptualizing and building out page layouts and photography/imagery for 140+ products on the Google Store to facilitate effective global marketing campaigns and 3PR retail marketing for diverse product lines.
Directed photo shoots and post-production editing/color correction for 1.5K+ product photographs, in addition to leading graphic design, typography, and page layout design for 3PR retail posters, static banners, emails, and animated banners.
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Animated banners
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Pixel 2 & Pixel Buds : Product pose creation, lighting direction, graphic design direction, styling direction, and retouching direction. Photography by Donald Scott.
I created 140 shot lists for product pages including Pixel, Daydream, Google Home, Google Wifi, Google Cardboard, Chromecast, Chromecast Audio, Chromecast Ultra, Google Watch, Pixel 2, Google Home Mini, Google Home Max, Pixelbook, Pixelbook Pen, Google Buds, Google Clips, Pixel 2 Fabric Cases, Nest, Huawei, Casio, Michael Kors, Incipio, Kate Spade, and many more.
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Google Daydream : Product pose creation, lighting direction, and retouching direction. Photography by Donald Scott.
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Google Home : Product pose creation, lighting direction, and retouching direction. Photography by Donald Scott.
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Google Silicone Cases : Product pose creation, lighting direction, and retouching direction. Photography by Donald Scott.
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Cyber Monday Family of Products : Screen Wallpaper creation, styling direction, product pose creation, lighting direction, and retouching direction by Rocky. Photography by Steve Simar.
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Google Home Bases : Product pose creation, lighting direction, and retouching direction by Rocky. Photography by Donald Scott.
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